Campaign Objectives

Drive engagement and increase awareness of Annie’s Mac & Cheese portfolio.

Strategy

Rich media yields the highest engagement rate and increases awareness. Design should include a form of gallery to browse through the product portfolio. Allowing the user to choose their own adventure, tracking will indicate which products are most intriguing to the audience. Assets include product shots, lifestyle images, vertical video, and brand package.

Final Product

This unit allows users to browse the full Annie’s Mac & Cheese portfolio. Users are shown a menu featuring a multidirectional swipe (center screen) and can decide which content to learn more about by swiping up, down, left, or right. After browsing secondary content, they can choose to tap out to site or return back to the starting screen. This rich media expandable unit ran in mobile web & in-app.