Campaign Objectives

Familiarize audiences and increase awareness of the FIGR brand and new product line up, GO. GO features 5 ‘sessions’ with corresponding strains, helping to easily differentiate the products based on what they want from said product.
Focus on questions: what are the 5 states by FIGR and their creative breakdown?

Strategy

Rich media generates the most awareness out of product offerings. The design must contain all five strains, and provide unique information about each. Assets include product shots, banner images, and additional details about each ‘session.’

Final Product

Taking inspiration from wallet apps, this user experience uses tabs to organize a variety of products and offerings. While browsing, users can go back to the start page or swipe within the secondary pages to see more. This rich media expandable unit ran in mobile web and in-app.